Wednesday, January 27

Artist's We Love

I want to share with you all a wonderful artist I came across while looking for someone to design my new logo. Pauline designed wonderful logo and was a pleasure to work with.

I hope to bring you more of these over the year, so please enjoy!!

Name: Pauline Young

Shop Name: Skies

Your daytime Job: Currently I’m working as a part time salesperson at a popular fashion boutique (Ruby), and a part-time artist!

A bit about yourself: Hi there! I’m Pauline, and I live in little ol’ New Zealand. Being the youngest of the family with two older siblings, I’ve been told that I’m the one that causes the most mischief, even though I just like to have some fun! I currently live with my partner and a 5-month old jack russell in an apartment.

I’ve graduated college with bachelor of fine arts not too long ago, and since then I’ve been taking freelance jobs as an illustrator and on Etsy as a graphic designer! I am hoping in the future I will be able to support myself to be a full-time artist.

How did you first get into art and/or craft: I was very interested in art since I was little, around 3! My family has always been quite creative and ‘arty’. My mother was a designer for a men’s formal wear line and always drew such beautiful designs and drawings that just fascinated me. My sister was also a big influence on me, she crocheted, knitted, cross-stitched, painted, and drew so much! (At that time she was probably only 16.) Both my mum and sister inspired me into taking art, and I was lucky to have parents so supportive of me pursuing art as a career.

What is your creative process, and what inspires you: I am inspired by a lot of things… and it’s quite difficult to list it! A main part of my creative process would be drawing and doodling. I love to observe people and my surroundings and I ‘record’ these sights or feelings on a piece of paper or sketchbook. Those drawings become the ‘base’ of my art/design, whenever I need to generate ideas, or extend an idea- I look back at my sketchbook and manipulate the drawings in there to get what I want.

Any tips you would have for people starting their own shop or for someone looking to makeover their shop with a new Logo etc: It’s crucial to recognise the important of shop appearance! It is what people identify your products with, and having an attractive professional store will appeal to more people, hence more customers.

There’s just one tip I would like to share to those who are thinking of getting someone to design a logo for them, and that is try to be specific! A designer sadly can’t read minds (even though we really wish we could!) and if you do have a logo idea that you want incorporated, try to find similar examples on the net or draw it out if you have to. It not only helps the designer understand what you are looking for, but also gets you closer to that dream logo! Best wishes and good luck to those who are staring a shop on Etsy!


Ceri said...

Hey Jessica!

Great new logo!

Just been speaking with Pauline and she seems to really know her stuff.

So I figured it's about time to let go of the 'do it all myself' attitude and get her to do a new logo for me also. I've had an idea in my head for awhile now so I hope it translates ok...

Anyways thanks for doing all the research and recommending Pauline!

Enjoy the rest of the week!


Jessica said...

Wonderful to hear Ceri. You wont be disappointed.